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In 1989 George and Neal were instrumental in the launch of the new chocolate DOVE Broken Promises. Each wrapper featured an inspirational promise. Unfortunately, the promises turned out to be big lies, and the launch was a huge failure. I guess we shouldn't have had sayings like "Of course I'll call you tomorrow." or "No dear, that outfit does not make you look fat, I swear!" and "I will not raise taxes if I'm elected." DOVE canned us and two years later launched their successful line of chocolate Promises. We're now writing exclusively for the American Meteorological Society.